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Music Legends and Immersive Remixes
From ABBA Voyage to the KISS experience, immersive music experiences have been sweeping the world. What’s coming next?
Our mission is to support the growth of the
UK’s immersive entertainment sector by fostering a
supportive, collaborative community of creators, and
supporting them with resources and research.
Latest Articles, Events and Reserch
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Weddings, Quizzes and AI: 48 Hours at Edinburgh Fringe
Take a look at the range of immersive experiences at this year’s Edinburgh Festival Fringe.
20 Years of DIY immersive at Beat-Herder Festival
“You don’t find the swimming pool, the swimming pool finds you,” says Nick Chambers, co-founder of Beat-Herder Festival. “It’s like a trapdoor spider – an arm will grab you at some point on the street and be like ‘you’re coming swimming, bring your friends’.” So, rumours of a swimming pool
Don’t just rewatch your favourite film – get inside it
The summer of 2025 heralds the birth of a new kind of immersive event, and it’s one that offers us unprecedented opportunities to step inside our favourite films. Last month, The Matrix premiered at COSM in Los Angeles in an entirely new format. COSM is a kind of big screen
Immersive genres
Immersive work can take many forms, read our overview of the Immersive Genres or click on the icons below.
Education
We will create and publish resources to aid the marketing of immersive experiences. We will create educational content for
creators to aid the development and commercial success of
new work.
Network
We are creating an online directory and community networking space that includes searchable profiles for creators and portfolios of work, along with hosting live events for networking, knowledge sharing and fostering new collaborations.
Research
We will commission and publish commercial research on the growth of the live immersive experience sector
We will seek funding & partnerships to support sector growth
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