Our mission is to support the growth of the

UK’s immersive entertainment sector by fostering a
supportive, collaborative community of creators, and
supporting them with resources and research.

The summer of 2025 heralds the birth of a new kind of immersive event, and it’s one that offers us unprecedented opportunities to step inside our favourite films. Last month, The Matrix premiered at COSM in Los Angeles in an entirely new format. COSM is a kind of big screen

Eric Spring in ‘t Veld, the CEO and creative director of Mama Bazooka, is interviewed by Sarah Dodd (Co-Founder, Escape Room Industry Conference), one of the world’s most renowned escape enthusiasts. In this interview, Eric will share his insights on escape room design, the journey of creating The Dome, and

Immersive Arts is a three-year national programme of funding and support for creative practitioners which launched in 2024. The organisation held its first conference earlier this month, and chose Bradford – the 2025 UK City of Culture – for the occasion. Over three days and seven venues, delegates listened to talks,

Gijs Geers, founder of DarkPark, is a pioneering force in the escape room industry. In an inspiring presentation, he unveils the secret ingredient behind DarkPark’s unforgettable experiences, revealing for the first time how an invisible layer leaves a lasting impact on players. This talk was recorded at the Immersive Experience