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Immersive Experience Network

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Our mission is to support the growth of the

UK’s immersive entertainment sector by fostering a
supportive, collaborative community of creators, and
supporting them with resources and research.

Latest Articles, Events and Reserch

Weddings, Quizzes and AI: 48 Hours at Edinburgh Fringe

Edinburgh city centre during the 2025 Fringe festival was as chaotic and sunburnt as a Malaga strip, with the presence of aircon being as much of a draw as a five-star review from the Guardian.  Although I was there for just two days, and purely as a punter, I’m happy

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20 Years of DIY immersive at Beat-Herder Festival

“You don’t find the swimming pool, the swimming pool finds you,” says Nick Chambers, co-founder of Beat-Herder Festival. “It’s like a trapdoor spider – an arm will grab you at some point on the street and be like ‘you’re coming swimming, bring your friends’.” So, rumours of a swimming pool

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Don’t just rewatch your favourite film – get inside it

The summer of 2025 heralds the birth of a new kind of immersive event, and it’s one that offers us unprecedented opportunities to step inside our favourite films. Last month, The Matrix premiered at COSM in Los Angeles in an entirely new format. COSM is a kind of big screen

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Mama Bazooka: The Dome, interview with Sarah Dodd

Eric Spring in ‘t Veld, the CEO and creative director of Mama Bazooka, is interviewed by Sarah Dodd (Co-Founder, Escape Room Industry Conference), one of the world’s most renowned escape enthusiasts. In this interview, Eric will share his insights on escape room design, the journey of creating The Dome, and

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Photos of presentation at Immersive Experience Network Summit 24
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Education

We will create and publish resources to aid the marketing of immersive experiences. We will create educational content for 
creators to aid the development and commercial success of 
new work.

Network

We are creating an online directory and community networking space that includes searchable profiles for creators and portfolios of work, along with hosting live events for networking, knowledge sharing and fostering new collaborations.

Research

We will commission and publish commercial research on the growth of the live immersive experience sector

We will seek funding & partnerships to support sector growth
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