Running an immersive experience — whether it’s an escape room, a theatrical production, an AR installation, or a scare attraction — means constantly solving problems that most people outside the industry don’t even understand. Pricing models. Repeat visitor rates. Cast management. Marketing to a niche audience that’s hard to reach.
IEN exists because the best solutions to those problems are already in the room — in the heads of the people making the same kind of work you are. We just bring you together.
We have a broad range of members working in the subsidised arts sector through to large commercial themed attraction operators and brand agencies.
Our community is encouraged to generously share their knowledge and experience of the creative development of experiences, live operations, and marketing of immersive work.
We aim to provide a space where the cross pollination of ideas and experiences can help spark new collaborations and help fuel the growth of the immersive sector by sharing our successes and mistakes.