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Our mission is to support the growth of the

UK’s immersive entertainment sector by fostering a
supportive, collaborative community of creators, and
supporting them with resources and research.

Latest Articles, Events and Reserch

Spotlight On: Alternate Reality Games

Alternate reality games (ARGs) are the closest that creatives can get to acting in live performances without physically getting on a stage. ARGs span a surprisingly wide range of experiences, from months-long massively multiplayer games taking place across dozens of websites like The Beast to smaller experiences occurring on TikTok

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Access 101: Making Work For and With LDA People

Access All Areas have been making immersive performances with learning disabled and autistic (LDA) performers from our home in East London and nationally since 2013. Access All Areas are a company of 22 associate artists (LDA artists) who have all undergone a 2-year Performance Making diploma programme at the Royal

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An artist looking through two coloured lenses as part of Access All Areas show "I Queue Hear" Ambient Image

Business 101: Funding Your Experiences

There is no shortage of great ideas. The thing that counts though, is making them happen. This is what differentiates a “wantrepreneur” from a successful and stable business owner. And in these turbulent times, when funding seems incredibly hard to find, possibly the most important part of running an immersive

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Making Immersive: Playability and Gaming in Immersive Experiences

We’re joined by Katie Day, Arlo Howard and Chloe Mashiter – exploring how playability and gaming intersects in immersive contexts to offer a deep experience for audiences. We discuss how generating playable mechanics form part of the creative process, the importance of playtesting mechanics before experiences come to life and

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Education

We will create and publish resources to aid the marketing of immersive experiences. We will create educational content for 
creators to aid the development and commercial success of 
new work.

Network

We are creating an online directory and community networking space that includes searchable profiles for creators and portfolios of work, along with hosting live events for networking, knowledge sharing and fostering new collaborations.

Research

We will commission and publish commercial research on the growth of the live immersive experience sector

We will seek funding & partnerships to support sector growth
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