Our mission is to support the growth of the

UK’s immersive entertainment sector by fostering a
supportive, collaborative community of creators, and
supporting them with resources and research.

At first glance it’s just another inconspicuous warehouse in an industrial estate a mile and a half from Cardiff Central station. Nestled between car dealerships and Swedish furniture pushers, CULTVR is indistinguishable from its neighbours – until the gates are opened on event days to reveal a cosy leafy picnic

Sam Wai’s curiosity about an escape room in Hungary during a trip back in 2014, changed the course of his professional life. It’s also changing the professional lives of other creative practitioners and entrepreneurs, as he shares lessons and services from his own hard-won experience in the immersive sector.  An

In April the Immersive Experience Network partnered with the World Experience Organisation (WXO) for London Experience Week. This was a gathering of the international experience industry over five days in the capital for talks, networking and sampling the best homegrown projects the sector has to offer.  It was the fourth

Eleanor Barrett has transformed some of the most stigmatised urban spaces into portals to alternate realities, from the Thamesmead estate to a Helsinki square associated with drug-related social problems.  Her former company The Brick Box specialised in creating immersive, participatory events that consistently reached the audiences other cultural projects struggle