Articles, news, & research

Alternate reality games (ARGs) are the closest that creatives can get to acting in live performances without physically getting on a stage. ARGs span a surprisingly wide range of experiences, from months-long massively multiplayer games taking place across dozens of websites like The Beast to smaller experiences occurring on TikTok

Access All Areas have been making immersive performances with learning disabled and autistic (LDA) performers from our home in East London and nationally since 2013. Access All Areas are a company of 22 associate artists (LDA artists) who have all undergone a 2-year Performance Making diploma programme at the Royal

Subscribe to the podcast We’re joined by Polly Barker, Marie Klimis and Natasha Stanton to explore how organisations and individuals approach seeking funding, to create work in immersive contexts. From applying for public funds, through to the requirements of research bodies and third sector trusts and foundations – we get

There is no shortage of great ideas. The thing that counts though, is making them happen. This is what differentiates a “wantrepreneur” from a successful and stable business owner. And in these turbulent times, when funding seems incredibly hard to find, possibly the most important part of running an immersive

We’re joined by Katie Day, Arlo Howard and Chloe Mashiter – exploring how playability and gaming intersects in immersive contexts to offer a deep experience for audiences. We discuss how generating playable mechanics form part of the creative process, the importance of playtesting mechanics before experiences come to life and

Huddle 5 was our first huddle of 2024. Taking on board the feedback from previous huddles we setup a new informal format with a focus on networking and giving people time and space to meet new collaborators and partners. We also introduced a new ‘Ask the Community’ section – where

In the second part of our working with Venues theme, we explore the processes involved in setting up a space for immersive experiences – from business rates and running costs to grumpy neighbours. In this episode, Dr Joanna Bucknall chats with David Ralf, Tom Black and Joe Ball about programming

Putting on a show in a licensed venue is pretty straightforward with no legal stuff to worry about because the venue has sorted it all out for you. They should have all the relevant licences and permissions to put on events, and already be designed in such a way that

Joining a larp for the first time So, you’re an experienced live immersive experience professional, and you’ve heard that larps are similar to interactive theatre and wondered whether you should get involved with those as well. Larps (live action role-play events) have some important differences to interactive theatre, though there’s

A huge feature of immersive experiences is the intense sensory experience and different routes that participants can take through physical spaces – from the complex architecture of shaping narrative and agency to creating worlds with audience experience in mind, making this work is a multifaceted process for creatives and production.

Immersive performances can tell stories in ways that more established forms can’t replicate. We can give different audience members different experiences, and open windows with multiple perspectives. We can also, very easily, completely obliterate our ability to think straight by underestimating the complexity of these forms. Here’s one attempt to

Immersive Experiences often take place in non traditional cultural venues and finding a space that fits can pose a real challenge for makers and producers. In this episode we’re talking to Will Ma and Andy Barnes about all things venues, from finding them to making sure they’re safe and legal to