Immersive experiences are too often reduced to screens. To create lasting, mind-shifting states, we must engage more than sight. Vision is overloaded; sound—one of our fastest, most immediate channels—cuts through…..

Too many creatively wonderful escape rooms fail as businesses… and too many financially viable escape rooms fail to deliver a good time. Many escape room and immersive endeavors stem from…..

In this talk, I will break down how we can think about bringing guests into immersive and playable worlds. Drawing knowledge from both theatre and game practices I lay out…..

Long before the term “experience design” existed, the ancient art of memory taught people to make what mattered, unforgettable. Rooted in the Hermetic tradition, this esoteric knowledge stream fused memory…..

Principal Show Writer for Universal Destinations and Experiences, Chad Jones, shares his experiences as a narrative designer, creating blockbuster theme park attractions with some of pop culture’s most beloved icons……

This session explores creative and technical insights from Still The Hours, an hour-long, site-specific immersive sound experience that transformed Hampton Court Palace in March 2025 through the haunting power of…..

How you design and plan for an immersive LBE determines how it performs—financially and experientially. This session shows how early creative choices ripple through capacity, attendance, staffing, capex/opex, pricing power,…..

Learn the tools of making your experience accessible as well as a new paradigm for thinking of events that will open up your experiences to the widest possible people. After…..

From intimate blackbox encounters to multi-day blockbusters, larp (live action role playing) features many of the world’s most innovative immersive experiences. Its influence can be seen in high-profile experiences like…..

This session explores value engineering not as a last resort, but as a creative discipline in its own right. I’ll walk through how I distilled a £285K multi-room immersive installation,…..

This panel features voices from arts leaders and creative technologists who are revolutionizing the role of immersive storytelling in cultural heritage organizations. Drawing on the distinctive expertise of each panelist,…..

Immersive experiences blur the boundaries between audience and performer, creating powerful moments — but also unique safeguarding challenges. Drawing on insights from managing The Paddington Bear Experience at London’s County…..

Jonathan Driscoll, founder and one of the creative forces behind Escaparium, takes part in an in-depth conversation about the lessons learned from creating and growing one of the world’s most…..

Media artist Maximo Recio reflects on the delicate balance between personal expression and external collaboration in the context of brand-commissioned audiovisual installations. This talk delves into the challenges and opportunities…..

Laura Hess attended more than 500 experiences in 5 years. The result is her REMARKABLE framework, a new methodology for evaluating ROX (Return on Experience). Her rubric captures a comprehensive…..

In the best immersive experiences, technology doesn’t take centre stage. It works quietly in the wings, a silent stagehand that makes the magic happen. In this talk I’ll share how…..

This session examines how architects and experience designers are increasingly converging to shape immersive projects from a shared starting point. Through a collaborative conversation, the session explores and compares their…..

We’re excited to welcome Charlie Bond as a speaker at Summit’25, with session details to be announced soon!

Marketing can feel like juggling flaming torches while trying to solve a puzzle, lots of moving parts, not enough time. This interactive workshop is designed to help escape room and…..

A decade of immersive experiences have been defined by “big tech”, but what role should technology really play in immersive experiences for the next decade? Join Deterministic’s Theo Holloway, and…..

“What if we told you that the most powerful form of immersion isn’t about set, tech or budget. That it’s actually about something much simpler: the power of personal connection.”…..

Immersive audio is leaving the cinema and transforming how we experience music, performance, and shared spaces. Matthew Hawn explores three converging trends shaping this revolution: the democratization of spatial audio…..

Ever wanted to step into a story where you hold the clues, secrets, and maybe even the motive? Jubensha, China’s hit blend of murder mystery, improv, and roleplay, is all…..

This talk explores the possibilities, challenges and successes of designing for immersive without costing the planet. Alice’s work as a production designer spans theatre, arts and commercial sectors, and this…..

Chris Lattner & Niels Reinhard (THE ROOM LABS) What makes a space feel alive, as if someone just stepped out of the room? In this session, we explore the craft…..