Ruth is a director at blooloop, the world’s most-read news platform for the visitor attractions industry, covering everything from theme parks and museums to immersive experiences. She leads blooloop’s work in the immersive space and plays a key role in the blooloop Innovation Awards with AREA15, as well as the annual blooloop 50 Immersive Influencer list. A passionate conservationist, Ruth also heads blooloop’s sustainability conference, greenloop.

Meritaten is the Founder and Director of Mance Communications, an award nominated PR agency specializing in lifestyle and immersive experiences, a proactive and high-profile results-driven company who have worked with some of the biggest names in the industry and were one of the very first in the sector to recognize the potential growth of the experience lifestyle market.

With 25 years expertise across hospitality, drinks, travel and luxury brands, she has been pivotal in driving the awareness of high capacity/large footfall venues and ticket sales of major experiential clients and brands and her strategic approach has helped shape the experience industry

CEO & Founder of Little Lion Entertainment; creators of immersive attractions The Crystal Maze LIVE Experiences in the UK & Internationally and the Tomb Raider Live Experience, as well as live video-gaming concept the Arcade Arena, with games such as Chaos Karts and PAC-MAN Live, with many more to come…
In 2019, Tom was named in The Sunday Times 100 Entrepreneurs of the Year.