Immersive Experience Summit 24
A gathering for creators of live immersive, interactive and playable experiences to meet, exchange knowledge and foster new collaborations and connections.
21st October 2024
The Summit
Join us at the Immersive Experience Network Summit 24, an event designed as a catalyst for growth within the live immersive sector by providing a space for our collaborative community to share knowledge and create new connections.
Following on from the success of our Immersive Design Symposium, we’re growing and doubling the size of the the venue to allow more creators to come join us.
We’ll be curating over 35 different speakers across four different content streams across the venue that cover the breath of the Creative, Operational and Commercial aspects of developing live immersive work across the immersive genres.
We are bringing together keynote speakers from across the UK, Europe and the US – with the majority of sessions being recorded with attendees getting priority access to the content post event.
The Venue
Woolwich Works
The Fireworks Factory
11 No. 1 Street
London
SE18 6HD
Doors open 9:00
Sessions start 10:00
Sessions finish 18:30
Networking drinks 18:30 – 22:00
Who is the Summit for?
The Summit is for everyone involved in creating live immersive, interactive and playable experiences.
We include contributions from a broad range of creators working with the subsidised arts sector through to large commercial themed attraction operators and brand agencies.
We have creators from across the immersive genres spanning theatre, escape rooms, larp, immersive art and location based VR/AR experiences – and all the grey areas in between.
We’re going to be exploring themes and hearing from people’s experience of the creative development of experiences, live operations, and marketing of immersive work.
Our goal is to provide a space where the cross pollination of ideas and experiences can help spark new collaborations and help fuel the growth of the immersive sector by sharing our successes and mistakes.
We’re creating this space for:
- Creative Instigators looking for inspiration for current & future projects
- Creative Entrepreneurs looking for case studies, contacts and potential new collaborators
- Creative Academics looking to deepen their understanding of the genre and practitioners creating outstanding work
- Creative Companies looking to build relationships with the creators making immersive work and build new partnerships
- Creative Agencies looking to discover some of the best experiences the immersive sector is producing to help identify trends and potential opportunities for their clients
Content Program
The content program will be spread between 4 different spaces across 6 different sessions throughout the day. Content in the main theatres will be recorded and made available to ticket holders post event.
We are expecting over 35 contributors across the day talking about projects ranging across the immersive genres. Confirmed so far are…
Sara Thacher
Walt Disney Imagineering
For over 70 years, Imagineers have applied a mix of technology, architecture, and story to bring Disney’s Parks and Resorts to life. That’s a lot of collective wisdom and ‘better mistakes next time’ honed over generations of projects.
Join Sara Thacher as she looks back at her last decade at Imagineering and shares the hard-won lessons from designing, planning, and building the magic.
As a prolific maker, writer and fan within the Immersive Entertainment space, Adrian has spent the past two years attending, assessing and discussing dozens of experiences around the world.
He will be sharing key trends that are resonating well with audiences within the sector, common pitfalls and traps that he has identified across immersive strands and areas of learning and opportunities that could be adopted to offer more relevant, resonant and sustainable experiences for a spectrum of emerging to seasoned immersive experience goers.
The talk will also draw upon his recent interviews with founders and leaders of the biggest immersive experience organisations in the world.
Former CEO and founder of Six to Start, co-creator of Zombies, Run!, the world’s most successful smartphone fitness game, and lead designer of Marvel Move. Currently writing a book about the rise of immersive experiences.
We’ll deep dive into how to use food as a tool for conveying narrative and engaging the imagination.
From understanding the key emotions that food and communal eating extract to discussing how truly immersive food content can sit within larger scale experiences.
Finally, we’ll cover how food can be monetised within a customer or branded experience.
Jenny McNeil specialises in designing and delivering immersive and experiential events with a food focus for well known brands across the UK and beyond.
With a background in marketing & events, Jenny is also a professionally trained chef and for the last 10 years has built a body of work within the immersive dining scene.
Parabolic / Clockwork Dog / Illusion / Entourage
An in-depth dive with the creative and production teams from Parabolic Theatre, Illusion, Entourage and Clockwork Dog who created Bridge Command, a unique and pioneering interactive experience that allows players to be the bridge crew of their own star ship.
Lauren Storr, Sophie Hewlett & Sarah Georgeson
Join Punchdrunk Senior Producers Lauren Storr, Sophie Hewlett, and Sarah Georgeson as they discuss navigating the ever-changing world of immersive theatre.
This 60-minute session will explore how professionals from diverse backgrounds are entering and influencing the field, and how Punchdrunk is adapting to new trends, audience expectations, and technological advancements.
Engage with the Senior Producers as they share their perspectives on staying relevant in a rapidly evolving industry, the impact of emerging technologies, and the challenges and opportunities of maintaining innovation in immersive experiences.
Ideal for those interested in the future of immersive theatre, this conversation will offer valuable insights on how to thrive in a dynamic and growing field. This discussion will be chaired by Georgia Figgis, Community and Creative Engagement Manager at Punchdrunk.
Megan Clifton
Boomtown
Boomtown is the largest interactive theatre in the world, aiming to create an accessible, playable space where the audience can imagine new versions of themselves, new futures for themselves, try new realities on for size and become what they’ve always dreamed of becoming.
Starting in 2009, Boomtown has kept a narrative throughline throughout, becoming deeper, more intricate and more multi-faceted year-on-year. In this talk, Megan Clifton (Head of Narrative) will go over what she has learnt in her three years holding the storyline, the challenges of managing a truly collaborative fictional world, and how the ground-up model of interactive storytelling continues to find its feet.
Head of Narrative at Boomtown Festival, connecting all crews and departments to deliver an interactive collaborative narrative over 4 days.
Sitting between writer and experience designer, Megan likes to create strange and beautiful interactive environments, treating the ridiculous with reverence to empower the audience to be, say and do things they would never feel able to in ‘normal’ life.
Accessibility is key; Megan’s work is never just for immersive theatre lovers, preferring instead to focus on those who may never have had an immersive experience.
Megan also works as a Narrative Consultant for Wake the Tiger Amazement Park, co-runs Super Nothing TV (a live-streamed interactive TV-themed experience for festivals) and won awards from No Proscenium and Room Escape Artist for her lockdown online game ‘Wizards Against Lizards’ which was subsequently adapted for Shambala festival.
Michael Badelt
INTYA Creative
Live experience designer from Germany. Scare attraction creator and professional nerd. Loves immersive theatre and is passionate about experience design in general.
Richard Warp is an Emmy award-winning composer, sound designer and music technologist with over 10 years’ experience in creating interactive audiovisual experiences that explore the connection between music and the brain, with a particular interest in surfacing our emotional responses to the music we listen to.
Erica Warp, PhD is a neuroscientist and interdisciplinary thinker using data, science, and wearable technology to create innovative experiences that connect people with their minds and bodies.
With over 10 years of product leadership experience in edtech, neurotech, and healthtech, including as VP of Product at EEG wearable company EMOTIV, Erica brings a unique mix of expertise to her work.
She is currently Director of Neuroscience for Brainstorms and Head of Labs at Kinda Studios, where she conducts novel research and collaborates on data-driven experiences to make our biology more visible, understood and felt.
The Brainstorms experience, created by Richard and the team at Pollen Music Group in a joint venture with Richard Wright Music Ltd, offered a unique opportunity to deploy some of these ideas at scale.
‘Agency’ – the ability of an active participant in a story to make decisions that change the story in meaningful ways (and what that means for dramaturgy).
‘Alibi’ – the idea that the participant experience can be designed in such a way that they can act or behave in ways that they would not normally act.
‘Bleed’ as well – which is the transfer of experience from participant to character or from character to participant.
Simon Brind has been making larps since 1986 and has written for and produced events in the UK, Poland, Sweden, Finland, and Denmark. His PhD research was on the tension between authorial intent and player agency in participatory fiction.
Ben Fredericks and Laura Wilkinson
Choosing Children
Choosing Children was a dramatic and interactive live spectacle for an intimate audience, which aims to be fully accessible and inclusive. Audiences can request British Sign Language, Audio Description, and/or Captioning in every performance through an integrated Access System.
In this session, Laura Wilkinson and Ben Fredericks will talk about the development process for incorporating accessibility in the show from the outset, lessons learned, and where accessibility in immersive can go from here.
Barnaby Steel
Marshmallow Laser Feast
What is it like to be a tree? To see the world through the eyes of another animal? To breath yourself into your own body? These are some of the ideas Barnaby Steel, co-founder and creative director at Marshmallow Laser Feast will be exploring in this talk.
Their work uses technology as a means to expand our senses, creating perspective shifts on ourselves and our relationships to the more than human world. “Alienation from nature and the loss of the experience of being part of the living creation is the greatest tragedy of our materialistic era. It is the causative reason for ecological devastation and climate change.’ — Dr. Albert Hoffman, discoverer of LSD-25. Artist Statement Marshmallow Laser Feast (MLF) is an experiential artist collective.
We believe in the power of stories to tickle senses and shift perceptions. Our work takes people on a multisensory journey to where imagination and information collide. From coders to poets, chemists to ventriloquists, brands to institutions, we collaborate with specialists in all disciplines.
To explore new forms of culture, interrogate our relationship with the world around us and leave a glittery slug trail as we journey through the cosmos. We tell stories that untangle, entangle and flavour our reality, blurring the lines between art, immersive experiences, XR and film. Alive in galleries, museums, public spaces, parks, nature reserves and the metaverse, our work is grounded in research. Designed to carve out space to expose, explore and expand our relationship with the living world.
Barnaby Steel is an artist and creative director of London-based experiential art collective Marshmallow Laser Feast.
Barnaby’s art practice centres on the senses; enticing audiences into states of expanded perception, a space where the boundaries between bodies blur. His work is deeply rooted in scientific observation as a window that allows us to look through and beyond our own experience, to understand the complexities of things hidden from the naked eye.
His work steps outside the human-centred worldview, exploring the threads that weave us into relationship with the more than human world.
Immersive Theatre Reimagined – Using augmented reality to transform the traditional stage into an immersive experience tailored for children.
Les Seddon-Brown
Rematch Live
Rematch reimagine the greatest stories in sport as live immersive events. Part immersive theatre, part festival, Rematch allows audiences to time-travel back to experience these stories as if they were there.
Over 78 shows, Rumble in the Jungle Rematch gave fans in London the opportunity to travel back to Zaire 1974 to witness the Greatest boxing fight in history between Muhammad Ali and George Foreman.
This was surrounded by the Zaire 74 music festival that brought the greatest black music artists of the era to the stage. But this was bigger than a boxing fight. It was a story of positive change, new beginnings, and banishing stereotypes whilst pushing limits, with historical relevance. Dive into how that resonated with a broad and diverse cast, crew, audiences and communities alike.
Les Seddon-Brown, CEO and producer of Rematch takes us through the makings of this unique show and how they were able to engage a higher-than-average attendance by first time Immersive goers of all ages and members of the global majority.
Both Les Enfants Terribles & SWAMP have a long legacy of delivering award-winning, innovative Immersive Entertainment experiences, leading to their signature styles and expertise being sought out by brands for experiential campaigns.
Join them to learn more about their journey from entertainment providers to established brand collaborators as they share how they made a meaningful transition, what they wish they had known in the early days and the benefits, opportunities and challenges of the brand engagement and immersive entertainment worlds coming together.
SWAMP is a full-service brand experience agency dedicated to increasing the quality of storytelling for brands, businesses and entertainment audiences. Founded from a creative core of immersive theatre makers, they have created award-winning, critically acclaimed immersive and experiential work for global brands all over the world.
Through their creative and production teams’ rich history working at the pinnacle of immersive entertainment, SWAMP has forged a path of innovation and daring backed up by watertight results. SWAMP is also the only brand experience agency with its own Originals department – creating unique, ticketed experiences for the general public.
Farouk is an award winning Event Director and Consultant with 20+ years of pioneering creative led strategy and content for clients (B2B) and uniquely incubating in-house brands (B2C).
Alongside Mark, Farouk is co-founder of NEXUS a business innovation hub and Cellar Door a full service bespoke events agency. Whilst initialing becoming a founder, at the same time Farouk began his career at Barclays corporate banking, working with brands including Jimmy Choo, Versace and Zara, before moving onto investment banking / portfolio management for Deutsche Bank.
Mark is co-founder of NEXUS, an incubator for creative and digital SMEs. Additional business interests include Cellar Door, a creative events agency, Coffee Shotter, an independent plant based coffee shop and Bollywood Fever, the largest Bollywood film festival in the U.K. Mark is Chair of the Croydon Creative Enterprise Zone Steering Group and Trustee of Savvy Theatre Company.
Mairi Nolan is an award-winning puzzle game designer who works in escape rooms, tabletop games, and video games. In her spare time, she writes about the UK’s escape room industry and puzzle games more broadly in the Escape Industry Newsletter, The Escape Roomer and more.
James Seager
Les Enfants Terribles Theatre Company
Both Les Enfants Terribles & SWAMP have a long legacy of delivering award-winning, innovative Immersive Entertainment experiences, leading to their signature styles and expertise being sought out by brands for experiential campaigns.
Join them to learn more about their journey from entertainment providers to established brand collaborators as they share how they made a meaningful transition, what they wish they had known in the early days and the benefits, opportunities and challenges of the brand engagement and immersive entertainment worlds coming together.
Les Enfants Terribles is dedicated to creating original and engaging theatre that puts the audience at the centre of the story. Known for their striking visual aesthetic and innovative use of props, puppetry and live music, they explore unique ways of telling stories and immersing audiences in new, weird and wonderful worlds.
As we continue to establish the immersive sector in the minds of audiences we have to ensure that we don’t disable those audiences in the all to familiar ways they have been disabled by other forms of art and entertainment.
This panel will be a discussion between various immersive creators to talk about the broader topic of accessibility and how to make sure that you, as a creator or producer, can ensure accessibility is being incorporated into your events and experiences in a creative and effective way.
DaDa is an award winning and pioneering disability arts organisation based in Liverpool. Founded in 1984, we were one of the first disability-led arts organisations in the UK and an integral part of the campaign for greater equality and accessibility across the arts sector.
CULTVR Lab has emerged as Europe’s first immersive cross-disciplinary space, focusing on digital arts, XR live performance, and fulldome cinema.
This session explores the complexities of producing and touring Shared Reality content that blends virtual and physical environments, through learnings from the show “Arka Kinari: Artivism at Sea,” showcasing how immersive arts can forge new pathways for human connection, spotlight global issues, and inspire tangible action.
In this presentation, Jessie will highlight what Fever have learned about how new technologies are empowering immersive experience creators. She will share topline data on key components and considerations that have driven a show’s successes from conception to execution, and discuss how integrating commercial and technical strategies can reduce risks.
Jessie will also unpack how strategic use of data and demand generation can better meet audience expectations and improve commercial performance. Additionally, she will provide insights into how some of their experiences have scaled globally. This session is designed to equip creative leaders with the tools to blend artistic vision with business acumen, using technology as the connecting force.
Jessie is the Senior Manager of Strategy and Partnerships at Fever, a tech unicorn that empowers the live entertainment space. Prior to joining Fever, Jessie accumulated four years of experience in startup operations within the digital fashion space and four years in strategy consulting.
Katie Day is an award-winning artist and Artistic Director of The Other Way Works, who create new immersive experiences with the aim of provoking positive action to create change. Katie is an artist and director developing work where theatre meets new technologies with the aim of creating magical, immersive experiences.
Our current project is A Rainbow for Amala: an interactive storybook for primary-aged kids exploring climate impacts through storytelling, animations, and puzzles.
Toby Young is a composer and sound-designer who has written soundtracks to a variety of TV and stage works including BAFTA-nominated productions for HBO and Sky Arts.
He was previously the Music Supervisor of Punchdrunk and a creative lead for the Philharmonia Orchestra’s ‘Audience of the Future’ project, creating orchestral and operatic experiences in 360º video and site-specific audio.
Theo Holloway
Deterministic Ltd
Bringing your ideas to life
With over two decades of industry experience, Deterministic offers a range of services at the interface of SaaS and immersive technology.
From show control and software development to installation and commissioning, we’re well-versed in helping craft innovative, immersive worlds where every prop and pixel pulses with life. In fact, our revolutionary show control software Wintermute was built for that very purpose.
Meritaten Mance
Mance Communications
A specialist in Immersive and Hospitality PR Meri is the founder of Mance Communications – a proactive and high-profile results-driven company who have worked with some of the biggest names in the industry and were one of the very first in the sector to recognize the potential growth of the experience lifestyle market.
Past and present clients have included; Swingers – The Crazy Golf Club, Gravity Wandsworth, Batman Unmasked, Disney100: The Exhibition, Jurassic World: The Exhibition, Peaky Blinders: The Rise, CBeebies Rainbow Adventure, Sherlock: The Game is Now, The Crystal Maze Live Experience, Chaos Karts, Phantom Peak, Patty&Bun, The Waterman’s Arms, Urban Pubs & Bars Group, 67 Pall Mall, Wright Brothers, Perrier Jouet & Mumm Champagnes, Courvoisier Cognac, Vestal Vodka, Moet & Chandon, Dom Perignon, Ardbeg and Glenmorangie Whisky, Freixenet, Silent Pool Gin, Hotel Du Cap, Muse St Tropez, Bingham Richmond, Palazzo Terranova Perugia, Bella Luce Guernsey
After captivating 40,000 people with “The Golden Key” in autumn 2023, legendary theatre company Coney embarked on a unique challenge: crafting an intimate experience for just two people.
Join Coney’s Tassos Stevens and the commissioner, Matthew Hawn, as they discuss “Evergreen,” a sprawling three-month adventure inspired by Matthew’s wife Molly’s love of children’s literature and the couple’s 20th wedding anniversary.
Launched with a sprig of spruce and a mysterious text at the Victoria and Albert Museum, Coney used dramaturgy and technology to send the couple on a seemingly serendipitous race against an ominous antagonist to recover four magical keys hidden around the UK.
Come discover how Coney used the couple’s shared love of stories, some existing travel plans, and secretly tapped Molly’s personal network to shape this unforgettable experience, blurring the lines between reality and fairytale.
Tassos Stevens @tassosstevens is director and a sometime maker for Coney @agencyofconey, a charity making all kinds of play to spark change, responding to the causes which matter to people.
In late 2022, Coney presented The Golden Key, a one-day immersive takeover of the Square Mile commissioned by the City of London Corporation, engaging over 35,000 people. But it’s what he did next with Coney which we’ll be talking about here – Evergreen, an adventure commissioned as a gift by Matthew Hawn to his wife Molly, on occasion of their 20th wedding anniversary – an intimate project, delivered over the course of several months with the help of friends, family, and serendipity.
Dan Tucker is one of the UK’s leading immersive executive producers. He has produced VR experiences for the BBC and BFI and curated exhibitions of immersive and interactive media for Sheffield Doc/Fest and the Barbican.
Darren Emerson is a Multi-award winning immersive artist, writer and director.
Chi Yun Wai MICB
Immersif
Have you ever had a project that was doomed to fail from the start? Do you struggle with monitoring your targets? Do you want to increase your chances of success? Join certified bookkeeper and business advisor, Chi Yun Wai MICB, to learn his proven framework “THEME” to better manage your projects for improved success.
We are hugely excited to announce a content partnership with the Escape Room Industry Conference, last held in 2019, who are going to be curating a content stream specifically aimed at Escape Room creators.
Emily Carding & Ivan Carić
Lemon Difficult
Emily Carding is a highly experienced actor, theatre-maker and writer, specializing in Shakespeare, responsive immersive theatre, and the horror genre. They have won multiple awards internationally for their innovative interactive approach to Shakespearean performance with Brite Theater, including Richard III (a one person show)and have received praise from critics and audiences for their lead performances in uniquely responsive immersive experiences The Key of Dreams and The Locksmith’s Dream with Lemon Difficult.
Gijs Geers, founder of DarkPark, is a pioneering force in the escape room industry. In an inspiring presentation, he unveils the secret ingredient behind DarkPark’s unforgettable experiences, revealing for the first time how an invisible layer leaves a lasting impact on players.
Eric Spring in't Veld
Mama Bazooka
Founded in 2013, Mama Bazooka pioneered real-life escape experiences in the Netherlands. Their 2018 creation, THE DOME, has garnered international acclaim, achieving a top ranking on Terpeca’s prestigious list.
Eric Spring in ‘t Veld, the CEO and creative director of Mama Bazooka, will be interviewed by Sarah Dodd, one of the world’s most renowned escape enthusiasts. In this interview, Eric will share his insights on escape room design, the journey of creating The Dome, and much more.
Jeroen van Hasselt
Entered
Take a deep dive into the trials and triumphs of producing a unique, 200-minute-long game experience such as Demise of the Gricers that pushes the boundaries of conventional escape game design.
Explore the intricacies of world-building, next-level player equipment, narrative & system design, player engagement and training your actors to deliver upon a seamless, organic real-life immersive experience.
Jeroen van Hasselt is an award-winning game designer across multiple industries including videogames, reality game tv-shows & escape experiences.
Victor and Francine are the bubbly, creative minds behind The Alchemist, a highly ambitious, multi award-winning escape room by Sherlocked in Amsterdam.
A passion for entrepreneurship, business strategy and games. Dan is the founder of multiple companies including a digital marketing agency (14+ years) and an award-winning digital hybrid games company called “The Detective Society.
Dan is trained in traditional immersive practices such as site-specific performance, narrative design and arts management. He brings that skillset to his businesses as well as the work he does with clients. Dan is available to hire for consultancy, mentoring & coaching, workshops & presentations and contract work.
Lukas Rauscher is the Co-Founder and Creative Director of Crime Runners. Originally working in Public Relations, he changed his career path after playing his first Escape Room in 2014.
He founded Crime Runners (www.crimerunners.at) in August 2015 with Stefan Tauchhammer and Steffen Volkmer. Simultaneousily, he started to play more and more rooms: At first it was only market research, but it didn’t take very long till the addiction kicked in.
Most of his time is completely used for Crime Runners, but in the minor occasions he actually has a day off, he uses it for playing Escape Rooms. His room counter says more than 200 games all over the world.
WANTED for locking people up since 2018. Nikki and Bob have been creating immersive experiences in the UK industry for over 6 years.
They will soon be designing and building their 11th experience at Unsolved Mysteries – Live Escape Room Experiences at Fort Amherst in Chatham. This will be Chapter 3 in a series of Chapters, circled around a serial killer called William Tanner.
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Tickets
All ticket sales subject to our terms and conditions of sale.
Concession Tickets
The Immersive Experience Network has always sought to ensure that tickets are affordable and accessible to creators at all stages of their professional journey. We have to balance this with the significant costs of putting on events of this size and ambition.
As always, we are offering concession tickets for ‘anyone for whom the full price would otherwise be a barrier’. We want these tickets to enable early career creatives, students or anyone else for whom funds are tight at the moment to come and be part of the community at the Summit.
Concession tickets are limited in number so please help us ensure they are used well.
Can’t make this event but want to be kept informed of future events?
Immersive Audience Report 24
A deep dive into immersive audiences in the UK
Bonus Tickets Offer
As part of our mission to grow audiences for live immersive work, the producers of these selected experiences are offering exclusive discounts to all Summit ticket holders. Discounts will be emailed to all ticket holders in September.
Have you ever dreamed of commanding your own Starship?
In Bridge Command, you can do just that. As the bridge crew of your own vessel, you and your team will boldly go where no immersive theatre audience has gone before.
Fusing gaming technology with theatrical performance, Bridge Command offers a variety of scenarios testing your collective competence in problem solving, diplomacy, investigation and space combat as you strive to keep your ship operational through a range of trying circumstances and moral issues designed to keep the whole team fully engaged.
Our Starships accommodate crews of up to 14 people – you can book a private show for just you and your friends, or join a crew alongside other players you’ve never met before, and take on the challenges of space together.
Key of Dreams
thekeyofdreams.co.uk20% off tickets
A 24-hour interactive experience in the worlds of horror and weird-fiction, blending immersive theatre, deconstructed narratives, puzzles and hospitality in a 17th century, creepy, historic house.
The Great Christmas Feast
christmasfeast.thelostestate.com/10% off tickets
London, Christmas Eve, 1843
Welcome to the home of Charles Dickens. Tonight, you are Dickens’ guest as he unveils a ghostly Christmas story. A legendary night of bewitching storytelling, festive feasting, and Yuletide mixology awaits…
Lose Yourself in the magic of A Christmas Carol
Sneer at Scrooge, rejoice for Tiny Tim, shiver at all the Ghosts of Christmas. Dickens’ timeless classic ‘A Christmas Carol’ is transformed into a breathtaking experience by cinematic live music, and spellbinding theatre.
Indulge in a Yuletide Feast
Three mouth-watering dishes woven into the heart of the story. A Victorian Street Market starter, the Dickens’s lavish Duck Feast for mains and a spice-laden, Twelfth night cake for dessert. All accompanied by a menu of transportive Victorian cocktails.
An audio-driven journey through a moonlit fever dream. Barefoot and wearing headphones, audiences feel their way through a labyrinthine installation as an unseen narrator reveals a story of innocence lost and obsession unleashed.
Written by Booker Prize-shortlisted Daisy Johnson, and narrated by Helena Bonham Carter, Viola’s Room reimagines a classic gothic mystery for a new audience. It distils two decades of Punchdrunk’s immersive practice into an intimate sensory adventure that promises to infuse the dreams of anyone who dares to follow the light.
Embark on an epic and unforgettable escape room adventure in one of our four unique escape game missions. clueQuest is the UK’s longest running escape room with multiple award winning games.
Phantom Peak is a unique immersive open-world adventure – a fully realised town inhabited by quirky characters and full to the brim with mysteries and stories to discover. Spend 4+ hours exploring the town, enjoying food and drink in our wild-west themed Thirsty Frontier Saloon, and interacting with immersive sets, technology, and live actors.
Play-at-home immersive mystery puzzle games. Become a top Detective and solve the case!
Explore the City of London while you are trying to solve this thrilling outdoor adventure. Grab your spy gadgets (aka your phones) and use it for both navigation and solving escape room-style puzzles.
DEATHCELL: MAGENTA
deathcell.co.uk£25 standard tickets
Play through the past, piece together the future.
DEATHCELL: MAGENTA is an adrenaline-fuelled test of fear, taking you on a theatrically cinematic journey as you witness the unsettling rise and corrupted creation of DEATHCELL.
This 60-minute, live-action experience is a terrifyingly-intense immersive concoction, combining short-film, time-pressured puzzle solving and seemingly impossible decisions. Prepare to unlock the truth behind the torture as you meet Magenta, a twisted-tinkerer of trials where survival is the only option.
Betrayal, deception and unprecedented choices lie ahead… are you ready to push play?
Jeff Wayne's The War of the Worlds - The Immersive Experience
thewaroftheworldsimmersive.com10% OFF TICKETS
Experience a real Martian invasion in London at Jeff Wayne’s The War of The Worlds Immersive. Explore 24 breathtaking scenes and see 300-foot Martian Fighting Machines brought to life – all set to Jeff Wayne’s iconic score! With live actors, 3D immersive sound, holographic projections, virtual reality and realistic physical sensations – you’re not just watching, you’re right inside the action.
Highlights
🛸 Experience the Martian invasion as cutting-edge technology and live actors merge with Jeff Wayne’s iconic score
🎞️ Take part in 24 interactive scenes that bring the story to life like never before with a maximum of 12 attendees per performance
✨ Witness stunning visual and sensory effects, from volumetric holograms to binaural sound, rumbles, scents and temperature simulations
🤩 Dive into immersive 360º virtual reality experiences as you sail out to sea for battle with HMS Thunder Child and witness Martian Fighting Machines attacking Parliament
🥂 Enjoy delicious food and drink, and mind-blowing cocktails in a themed bar before and after the experience
Gunpowder Plot to Gunpowder Plot: A Tower of London Immersive Experience
gunpowderimmersive.com10% OFF TICKETS
Embark on a thrilling journey through time as you step into the heart of historic London at Tower Vaults, at the Tower of London. Through authentically recreated sets and state-of-the-art virtual reality, immerse yourself in the sights, sounds, and secrets of 1605 London’s perilous streets.
Feel the adrenaline rush as you become a part of Gunpowder Plot’s daring missions, guided by skilled actors who will lead you through clandestine meetings and spine-tingling encounters. Prepare for an adventure like no other, where history springs to life before your eyes, filling you with excitement!
Highlights:
✨ Enjoy a one-of-a-kind immersive experience that combines live theatre, virtual reality, multisensory technology and historical storytelling to take you back in time
🤫 Step into the dark & dangerous streets of London in 1605 and become a co-conspirator in the thrilling Gunpowder Plot
🔎 Meet mysterious figures, go on undercover missions and embark on daring escapes, all guided by talented actors
🥂 Enjoy delicious food and drink , and mind-blowing cocktails in a themed bar before and after the experience
⭐ A top-rated exclusive event in partnership with Historic Royal Palaces
Summit FAQs
Who are these events for?
Our Huddle events are opportunities for creators of immersive work to come together to network and learn from one another’s experience. They are open to everyone and we usually have a mix of people at different career stages, working across the commercial, academic and subsidised sectors.
Is the venue accessible?
Yes, Woolwich works is a fully accessible venue. Find out more on the venue website or please get in contact with us if you have accessibility needs at contact@immersiveexperience.network.
Who are concession tickets for?
The Immersive Experience Network’s purpose is encourage and share knowledge with creators at all stages of their career, from all backgrounds and during whatever life is currently throwing at you.
Thanks to our supporters helping underwrite our Huddles, the concession rate tickets are for anyone for whom the full price might be a barrier for them to participate. If that’s you then just choose the concession ticket at check out and we’ll look forward to seeing you at the Huddle.
Will you be offering an online ticket?
We don’t have the funding to offer an online ticket this year, however we are planning to record and release through our channels as many of the sessions as possible. Sign up to our mailing list to be kept informed when they are released.
I need to update my ticket
Drop us an email at contact@immersiveexperience.network and we’ll see what we can do.
Can my company sponsor a Huddle?
Absolutely! Contact us at team@immersiveexperience.network and we’d love to chat it through with you.
What about lunch?
The Woolwich Works venue is located within walking distance of a variety of shops and cafes. We will also be offering the opportunity to pre-order lunch through our catering partner – Social Pantry – as part of your ticket purchase. This will allow you to stay within the venue and maximise your networking time.
There is also a public cafe at Woolwich Works which serves food but we expect it to be very busy on the day of the summit.
Can I change my lunch order?
Probably – drop us an email and we’ll see what we can do .