Join the practitioners behind some of the UK’s most innovative immersive location-based experiences as they reveal how film, music, and theatre intersect to inspire fresh approaches to audience engagement. Discover…..

This session explores how the combination of data and creativity fuels the growth and long-term success of immersive experiences in today’s experience economy. Audiences increasingly expect live events to be…..

We’re excited to be joined by Ayumi Hanano for this discussion on spacial audio. Details of this session will be updated soon – but one not to miss!

What does it take to turn imagination into reality? Join White Light and The Lost Estate for a deep dive into the creative journey behind today’s most captivating immersive experiences……

Escape rooms changed live entertainment, but where else can we go next?This talk explores the philosophy that drove Phantom Peak: a belief that players shouldn’t just solve a mystery… they…..

A fireside chat between some mainstays in immersive entertainment, discussing the journey from the early days of crowd funded experiments to mainstream global attractions. Bringing together the different perspectives of…..

How do we connect with new audiences that are demanding more than traditional passive experiences?  How do we provide agency and personalisation?  With an ever increasing set of tools available…..

Immersive experiences often promise world-building on a grand scale – but budgets rarely match the ambition. How can designers and producers reconcile creative vision with the financial reality of the…..

A host of interactive experiences created by game developer and clown performer Alistair Aitcheson. Pour your heart out to a modified paper shredder, and crack an against-the-clock codebreaking challenge that…..

Guided by both human and wearable-tech personal trainers, Active Minutes transports players to a world of corporate away days and data surveillance… with sweat bands. This fun and active touring…..

Sounding Peace is a sonic memorial to peace and peacekeeping, created in collaboration with veterans of the British armed forces and their families. Drawing on their lived experiences, the work…..

Criminal Intent:Relaxing inside a tent at a music festival, surrounded by strangers’ conversations, it’s like you’re invisible. Being invisible would be wonderful. Maybe they wouldn’t be able to find you……

Blending cutting-edge biosensing wearables with AI-driven visualization, this experience transforms real-time brain and body responses to music—emotions, focus, attention, and mood—into stunning audiovisual experiences. This evolving platform is not a…..

Chapter 0 is a showcase of immersive multimedia work by independent artist LOY, featuring work by Viviane Lara Quadrado. The experience features an exploration of AI-induced psychosis alongside live conversations…..

Step into the rhythm and surrender your senses as O.M.N.I., an all-knowing party AI, that’s scanned all of human creation to make the perfect night out. Guests wear headphones, hear…..

The Orchestra began working in VR in 2014, and we have created five experiences in 360 video showcasing the music of Beethoven, Mahler, Tchaikovsky, Sibelius and Vaughan Williams. These have…..

It’s late and we’re tired, but join us for a quick fire parade of ideas at 8pm on Tuesday evening for inspiration and humour from Summit delegates.  The audience chooses…..

In this one hour workshop you will go from concept to a fully published spatial storytelling scene. Using no code tools, you will learn how to design, build, and publish…..

How do we measure the “Value” of an experience? And what opportunities are you missing if you’re measuring in the wrong units? Performer and Theatermaker Yannick Trapman-O’Brien (The Telelibrary, Undersigned)…..

How do you create an interactive story that spans a city or location? We bring together some of the creative and technical minds behind some of the biggest interactive games…..

Molga’s work combines a deep seated love for the oceans, intimate personal narratives and cutting edge technology. In this engaging presentation she invites you to dive into a conversation surrounding…..

Running a creative business isn’t easy, especially around finances, strategy, and growth. In this drop-in session, Sam Wai of Immersif will mentor attendees on their immediate business challenges. Each question…..

A decade of immersive experiences have been defined by “big tech”, but what role should technology really play in immersive experiences for the next decade? Join Deterministic’s Theo Holloway, and…..

Too many creatively wonderful escape rooms fail as businesses… and too many financially viable escape rooms fail to deliver a good time. Many escape room and immersive endeavors stem from…..

“From Rags to Witches – Breaking Away from What We Know and Trust” What happens when you ignore the rulebook, trust your storytelling instincts, and build a world out of…..

Chris Lattner & Niels Reinhard (THE ROOM LABS) What makes a space feel alive, as if someone just stepped out of the room? In this session, we explore the craft…..

Jonathan Driscoll, founder and one of the creative forces behind Escaparium, takes part in an in-depth conversation about the lessons learned from creating and growing one of the world’s most…..

Marketing can feel like juggling flaming torches while trying to solve a puzzle, lots of moving parts, not enough time. This interactive workshop is designed to help escape room and…..

This session explores value engineering not as a last resort, but as a creative discipline in its own right. I’ll walk through how I distilled a £285K multi-room immersive installation,…..

This session examines how architects and experience designers are increasingly converging to shape immersive projects from a shared starting point. Through a collaborative conversation, the session explores and compares their…..

Principal Show Writer for Universal Destinations and Experiences, Chad Jones, shares his experiences as a narrative designer, creating blockbuster theme park attractions with some of pop culture’s most beloved icons……

Long before the term “experience design” existed, the ancient art of memory taught people to make what mattered, unforgettable. Rooted in the Hermetic tradition, this esoteric knowledge stream fused memory…..

This talk explores the possibilities, challenges and successes of designing for immersive without costing the planet. Alice’s work as a production designer spans theatre, arts and commercial sectors, and this…..

Immersive experiences are too often reduced to screens. To create lasting, mind-shifting states, we must engage more than sight. Vision is overloaded; sound—one of our fastest, most immediate channels—cuts through…..

Media artist Maximo Recio reflects on the delicate balance between personal expression and external collaboration in the context of brand-commissioned audiovisual installations. This talk delves into the challenges and opportunities…..

How do you learn best? By sitting in lectures, reading textbooks or learning through experience?! Our traditional education systems need to be reimagined to inspire the next generation of changemakers……

Immersive experiences blur the boundaries between audience and performer, creating powerful moments — but also unique safeguarding challenges. Drawing on insights from managing The Paddington Bear Experience at London’s County…..

Ever wanted to step into a story where you hold the clues, secrets, and maybe even the motive? Jubensha, China’s hit blend of murder mystery, improv, and roleplay, is all…..

In this talk, I will break down how we can think about bringing guests into immersive and playable worlds. Drawing knowledge from both theatre and game practices I lay out…..

Immersive audio is leaving the cinema and transforming how we experience music, performance, and shared spaces. Matthew Hawn explores three converging trends shaping this revolution: the democratization of spatial audio…..

Learn the tools of making your experience accessible as well as a new paradigm for thinking of events that will open up your experiences to the widest possible people. After…..

“What if we told you that the most powerful form of immersion isn’t about set, tech or budget. That it’s actually about something much simpler: the power of personal connection.”…..

This session explores creative and technical insights from Still The Hours, an hour-long, site-specific immersive sound experience that transformed Hampton Court Palace in March 2025 through the haunting power of…..

In the best immersive experiences, technology doesn’t take centre stage. It works quietly in the wings, a silent stagehand that makes the magic happen. In this talk I’ll share how…..

This panel features voices from arts leaders and creative technologists who are revolutionizing the role of immersive storytelling in cultural heritage organizations. Drawing on the distinctive expertise of each panelist,…..

Laura Hess attended more than 500 experiences in 5 years. The result is her REMARKABLE framework, a new methodology for evaluating ROX (Return on Experience). Her rubric captures a comprehensive…..

How you design and plan for an immersive LBE determines how it performs—financially and experientially. This session shows how early creative choices ripple through capacity, attendance, staffing, capex/opex, pricing power,…..

From intimate blackbox encounters to multi-day blockbusters, larp (live action role playing) features many of the world’s most innovative immersive experiences. Its influence can be seen in high-profile experiences like…..