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Virtual Huddle: Music IP: The Future of Live Entertainment
In my role as Head of New Production and Development at Pophouse Entertainment, I will be speaking about how music IP is evolving into the cornerstone of next-generation live experiences.
Pophouse is the founding investor of the ground-breaking ABBA Voyage concert, as well as owners of Mamma Mia! The Party, The ABBA Museum and Avicii Experience. So join us on 21st August to discover how iconic music assets are being transformed into multi-sensory worlds that offer fans old and new agency, emotion, and unforgettable memories.
