Articles, news, & research

Adrian Hon (Game Designer and Author) is a prolific maker, writer and fan within the Immersive Entertainment space who has spent the past two years attending, assessing and discussing dozens of experiences around the world. He will be sharing key trends that are resonating well with audiences within the sector,

Jenny McNeill takes a deep dive into how to use food as a tool for conveying narrative and engaging the imagination. From understanding the key emotions that food and communal eating extract, to discussing how truly immersive food content can sit within larger scale experiences. Finally, we’ll cover how food

Sami Hamid from Glitch Studios pulls back the curtain and reveals how wearable XR headsets can be implemented into live staged theatre performances, bringing virtual characters and set pieces to life alongside real actors. This talk touches upon the technical implementation of AR, how it works with your AV setup,

Andy Barnes (Director, Entourage), Mairi Nolan (Puzzle Game Designer), Tom Lionetti-Maguire (Founder of Little Lion Entertainment), Farouk Dean (Co-Founder of NEXUS and Cellar Door) and Mark Sarfo Kantanka (Co-Founder of NEXUS and Cellar Door) in an open Q&A session, for our panelists and the audience to wrestle with the problems

Join Michael Badelt from INTYA Creative as he explores turning mistakes into a success: How a small immersive scare attraction went from “Okay“ to “Oh Wow!!“ Hear about the sometimes surprising learnings made through the iterations and how those were incorporated back into the show to create an experience that

Simon Brind discusses concepts of Agency and Alibi in the creation of Larp and their connections to creating meaningful experiences for participants. In this talk he explores ‘Agency’ – the ability of an active participant in a story to make decisions that change the story in meaningful ways (and what

In this talk, Megan Clifton (Head of Narrative, Boomtown Fair) will discuss her learnings in her three years holding the storyline, the challenges of managing a truly collaborative fictional world, and how the ground-up model of interactive storytelling continues to find its feet. Boomtown is the largest interactive theatre in

Join Ollie Jones (Co-Founder of SWAMP) and James Seager (Creative Director of Les Enfants Terribles) to learn more about their journey from entertainment providers to established brand collaborators as they share how they made a meaningful transition, what they wish they had known in the early days and the benefits,

In this session, Jessie Fu (Senior Manager of Strategy and Partnerships) highlights what Fever have learned about how new technologies are empowering immersive experience creators. Jessi shares topline data on key components and considerations that have driven a show’s successes from conception to execution, and discusses how integrating commercial and

Les Seddon-Brown (CEO and Producer of Rematch) takes us through the makings of this unique show and how they were able to engage a higher-than-average attendance by first time Immersive goers of all ages and members of the global majority and dive into how the show resonated with a broad

In this session, Laura Wilkinson and Ben Fredericks talk about the development process for incorporating accessibility in their immersive show “Choosing Children” from the outset of the creative process, the lessons learned, and where accessibility in immersive can go from here. Choosing Children was a dramatic and interactive live spectacle

Joe Strickland (Digital Producer, DaDaFest), Laura Wilkinson (Producer, Ben Fredericks [Collaborations]), Thomas Florence (Artistic Director, But Why? Theatre) and Ben Fredericks (Writer and Director, Ben Fredericks [Collaborations]) discuss how the immersive sector can avoid disabling those audiences in the all too familiar ways they have been disabled by other forms