This session explores value engineering not as a last resort, but as a creative discipline in its own right. I’ll walk through how I distilled a £285K multi-room immersive installation, initially designed for a double-decker bus, into an £850 in-school pop-up, built solo without a production team. But this isn’t…..

This session examines how architects and experience designers are increasingly converging to shape immersive projects from a shared starting point. Through a collaborative conversation, the session explores and compares their early-stage approaches, exploring how each discipline can learn from the other’s methods. The goal is to build a bridge—fostering empathy,…..

Principal Show Writer for Universal Destinations and Experiences, Chad Jones, shares his experiences as a narrative designer, creating blockbuster theme park attractions with some of pop culture’s most beloved icons. He’ll be sharing his unwritten rules of Show Writing, the ins-and-outs of crafting stories with mutli-disciplinary teams, and the process…..

Long before the term “experience design” existed, the ancient art of memory taught people to make what mattered, unforgettable. Rooted in the Hermetic tradition, this esoteric knowledge stream fused memory with ritual, natural magic, astrology, and alchemy. Practitioners placed religious images in memory palaces, mapped symbolic journeys, and tied actions…..