This session explores how the combination of data and creativity fuels the growth and long-term success of immersive experiences in today’s experience economy. Audiences increasingly expect live events to be not just entertaining but also meaningful, and the session unpacks how to design experiences that adapt, scale, and remain emotionally…..

A fireside chat between some mainstays in immersive entertainment, discussing the journey from the early days of crowd funded experiments to mainstream global attractions. Bringing together the different perspectives of operator and publicist, we’ll be wandering through a wide-ranging conversation including lessons learnt from experiences didn’t make it, what the…..

What does it take to turn imagination into reality? Join White Light and The Lost Estate for a deep dive into the creative journey behind today’s most captivating immersive experiences. This live panel explores how bold ideas are transformed into multi-sensory worlds; blending storytelling, design, and technology. Hear from the…..

How do we connect with new audiences that are demanding more than traditional passive experiences?  How do we provide agency and personalisation?  With an ever increasing set of tools available to shape both live and digital experiences, and demands for storytelling evolving across multidisciplinary forms, join d&b for a deep…..