Join the practitioners behind some of the UK’s most innovative immersive location-based experiences as they reveal how film, music, and theatre intersect to inspire fresh approaches to audience engagement. Discover how their diverse backgrounds have elevated each discipline, whilst forging fresh approaches to a hybrid form. Through candid discussion, the…..

This session explores how the combination of data and creativity fuels the growth and long-term success of immersive experiences in today’s experience economy. Audiences increasingly expect live events to be not just entertaining but also meaningful, and the session unpacks how to design experiences that adapt, scale, and remain emotionally…..

What does it take to turn imagination into reality? Join White Light and The Lost Estate for a deep dive into the creative journey behind today’s most captivating immersive experiences. This live panel explores how bold ideas are transformed into multi-sensory worlds; blending storytelling, design, and technology. Hear from the…..

Escape rooms changed live entertainment, but where else can we go next?This talk explores the philosophy that drove Phantom Peak: a belief that players shouldn’t just solve a mystery… they should belong to it. In this talk, Nick unpacks how and why he moved from linear rooms to living worlds,…..