A decade of immersive experiences have been defined by “big tech”, but what role should technology really play in immersive experiences for the next decade? Join Deterministic’s Theo Holloway, and Ivan Carić, director of Lemon Difficult, for a lively conversation exploring the balance between technological complexity and audience playfulness. Drawing…..

Too many creatively wonderful escape rooms fail as businesses… and too many financially viable escape rooms fail to deliver a good time. Many escape room and immersive endeavors stem from strong creative vision and drive, or the pull of an unusual business opportunity. The hard truth: creatives can’t survive without…..

We’re excited to welcome Charlie Bond as a speaker at Summit’25, with session details to be announced soon!

Chris Lattner & Niels Reinhard (THE ROOM LABS) What makes a space feel alive, as if someone just stepped out of the room? In this session, we explore the craft of environmental storytelling: how to design and build show sets that don’t just decorate, but breathe narrative. From authentic details…..