Articles, news, & research

Join Michael Badelt from INTYA Creative as he explores turning mistakes into a success: How a small immersive scare attraction went from “Okay“ to “Oh Wow!!“ Hear about the sometimes surprising learnings made through the iterations and how those were incorporated back into the show to create an experience that

Simon Brind discusses concepts of Agency and Alibi in the creation of Larp and their connections to creating meaningful experiences for participants. In this talk he explores ‘Agency’ – the ability of an active participant in a story to make decisions that change the story in meaningful ways (and what

In this talk, Megan Clifton (Head of Narrative, Boomtown Fair) will discuss her learnings in her three years holding the storyline, the challenges of managing a truly collaborative fictional world, and how the ground-up model of interactive storytelling continues to find its feet. Boomtown is the largest interactive theatre in

Join Ollie Jones (Co-Founder of SWAMP) and James Seager (Creative Director of Les Enfants Terribles) to learn more about their journey from entertainment providers to established brand collaborators as they share how they made a meaningful transition, what they wish they had known in the early days and the benefits,

In this session, Jessie Fu (Senior Manager of Strategy and Partnerships) highlights what Fever have learned about how new technologies are empowering immersive experience creators. Jessi shares topline data on key components and considerations that have driven a show’s successes from conception to execution, and discusses how integrating commercial and

Les Seddon-Brown (CEO and Producer of Rematch) takes us through the makings of this unique show and how they were able to engage a higher-than-average attendance by first time Immersive goers of all ages and members of the global majority and dive into how the show resonated with a broad

In this session, Laura Wilkinson and Ben Fredericks talk about the development process for incorporating accessibility in their immersive show “Choosing Children” from the outset of the creative process, the lessons learned, and where accessibility in immersive can go from here. Choosing Children was a dramatic and interactive live spectacle

Joe Strickland (Digital Producer, DaDaFest), Laura Wilkinson (Producer, Ben Fredericks [Collaborations]), Thomas Florence (Artistic Director, But Why? Theatre) and Ben Fredericks (Writer and Director, Ben Fredericks [Collaborations]) discuss how the immersive sector can avoid disabling those audiences in the all too familiar ways they have been disabled by other forms

Join creators Katie Day, John Sear and Sudha Bhuchar (for The Other Way Works) as they unpack how their form-busting book was made, and the new challenges they encountered working with the printed form rather than live events. They’ll shine a light on development process structure, working with collaborators new

Immersive Artist Darren Emerson shares the challenges and experiences of bringing the multi-award-winning VR experience ‘In Pursuit of Repetitive Beats’ to audiences in the UK and Internationally. This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry

Led by Richard (Technical and Artistic Director) and Erica Warp (Director of Neuroscience for Brainstorms), this talk investigates music, art, science and commercial realities to create viable immersive experiences at scale. Brainstorms is an immersive experience exploring the brain’s response to music and featuring the work of Pink Floyd and

Freelance -48 hours per month @ £25 / hr – Initial 9 month contract.  Flexible working hours, remote working.  We’re looking for a sales & marketing manager to help us develop the Immersive Experience Network and grow the organisation over 2025. We’re looking for someone who is an experienced marketer