Adrian Hon (Game Designer and Author) is a prolific maker, writer and fan within the Immersive Entertainment space who has spent the past two years attending, assessing and discussing dozens of experiences around the world.
He will be sharing key trends that are resonating well with audiences within the sector, common pitfalls and traps that he has identified across immersive strands and areas of learning and opportunities that could be adopted to offer more relevant, resonant and sustainable experiences for a spectrum of emerging to seasoned immersive experience goers. The talk also draws upon his recent interviews with founders and leaders of the biggest immersive experience organisations in the world.
A quick note on this episode: other sources suggest the Boop Card mentioned on the onboarding part of this talk wasn’t intended for onboarding, but for deeper engagement in the story of the world.
This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.
