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Summit 25 Program

  • Weds

Where Worlds Collide: Blending Film, Theatre, Concert and Attractions – Lessons from Cross-Disciplinary Collaboration and Audiences

Join the practitioners behind some of the UK’s most innovative immersive location-based experiences as they reveal how film, music, and theatre intersect to inspire fresh approaches to audience engagement. Discover how their diverse backgrounds have elevated each discipline, whilst forging fresh approaches to a hybrid form. Through candid discussion, the…..

Jack Pirie
Director / CD
Freelancer
Alex Hylands-White
Co-founder, Director, CMO
Clockwork Dog // COGS
Heather Ruck
Producer
Punchdrunk
Sheena Patel
Director / Co Founder
YonderBeyond / Immersive Experience Network
Kojo Samuel
Music Director
Kojo Music
Hannah Price
Creative Director
Buried Giants
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  • Weds

Striving for Impact, Scaling with Insight: How Data and Creativity Power Immersive Experiences

This session explores how the combination of data and creativity fuels the growth and long-term success of immersive experiences in today’s experience economy. Audiences increasingly expect live events to be not just entertaining but also meaningful, and the session unpacks how to design experiences that adapt, scale, and remain emotionally…..

Jessie Fu
Senior Market Strategy and Partnerships Manager, UK
Fever
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  • Weds

Crafting Worlds: The Creative Alchemy Behind Immersive Experiences

What does it take to turn imagination into reality? Join White Light and The Lost Estate for a deep dive into the creative journey behind today’s most captivating immersive experiences. This live panel explores how bold ideas are transformed into multi-sensory worlds; blending storytelling, design, and technology. Hear from the…..

Eddy Hackett
Co-founder and Executive Producer
The Lost Estate
Jason Larcombe
Strategic Project Manager
White Light / d&b Solutions
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