For What It's Worth; Co-Creating Value With Transformation And Exchange

Session

For What It’s Worth; Co-Creating Value with Transformation and Exchange

Weds

Workshop

How do we measure the “Value” of an experience? And what opportunities are you missing if you’re measuring in the wrong units?

Performer and Theatermaker Yannick Trapman-O’Brien (The Telelibrary, Undersigned) joins Cultural Critic and Experience Strategist Laura Hess (REMARKABLE) to ask that question in a lively and ambitious conversation with each other and the IEN community.

Yannick’s work has been described as “a magic trick of sorts” (The Guardian), “theatrical ayahuasca” (WXO) and “introspection on amphetamines” (Edinburgh Guide). Together we’ll examine the key principles and approaches in his work to explore the notion that WHAT is exchanged may matter a great deal less than HOW – and that scaling up may not be nearly as rewarding as scaling deep.

Workshops have limited availability and must be booked in advanced. Booking will be made available on the event app ahead of the Summit dates.

Yannick Trapman-O’Brien

Undersigned, The Telelibrary

Yannick Trapman-O’Brien is a Performer, Theatermaker, and Creative Hand for Hire. His practice centers on exploring unorthodox invitations to and applications for performance, and the exchanges we are willing to make with strangers. He is the creator of a series of cult-favorite immersive experiences, including the critically-acclaimed “Undersigned” and the award-winning and long-running telephone experience “The Telelibrary.” His pieces have been official selections at La Jolla Playhouse’s Without Walls Festival, as well as the Denver, True/False, and Overlook Film Festivals, and the publication No Proscenium declared his work “a North Star” in the industry for creating responsive and deeply personal encounters for audiences of one at a time.

As a consultant, he helps organizations shape engagement and think critically about the exchanges they make with their constituents, from single events to workshops to BFA programs. He is a theatrical advisor for the Temple of the Stranger, an ongoing collaborator and producer for the The Arts & Health Project at NYU Tisch Open Arts, and has worked with Monument Lab since 2017, where he currently serves as a Project Specialist.

Past performance credits include include training and work with Theater Mitu, Witness Relocation and the Interactive Playlab, appearances at The Walnut Street Theater, The American Czech Theater, New Light Theater, the Franklin Institute, and Morris Jumel Mansion, and collaborations with Public Movement (2016) and Amalia Pica (2017) at the Solomon R. Guggenheim Museum.

Occasionally, he sleeps.

https://www.yannickto.com/

http://yannickto.com/

Laura Hess

Reuleaux

Laura Hess is an experience strategist for interactive and immersive mediums. Past projects include brand activations, experiential marketing, participatory theatre, film, VR, installation art, and themed entertainment.

Drawing from her interdisciplinary background, she specializes in creative strategy and concept development across new and traditional formats, delivering meaningful solutions for independent and global media companies.

In 2021, she founded Reuleaux, an experiential consultancy. She’s also a founding member and advisor for the World Experience Organization, as well as No Proscenium’s arts editor.  

After completing a Master of Science in Leadership for Creative Enterprises at Northwestern University, she has no plans for another degree with a longer title.

https://www.reuleaux.world/

https://www.linkedin.com/in/hess-laura/

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