Media artist Maximo Recio reflects on the delicate balance between personal expression and external collaboration in the context of brand-commissioned audiovisual installations.

This talk delves into the challenges and opportunities of creating immersive experiences that remain true to the artist’s vision, even within commercial frameworks. Through a number of case studies, Maximo shares how these projects can become fertile ground for experimentation, pushing the boundaries of digital art while fostering unexpected dialogues between art, brand and audience.