EXCLUSIVE MEMBER EVENT
23rd July | 1pm – 2pm | Online 

Mechanics that Matter: Game Design for Experience Designers with Director and Strategist Ida Benedetto

What if the secret to designing truly meaningful experiences lies in the world’s oldest participatory medium – games?

Games command billions in economic pull and millennia of human engagement—yet most experience designers barely scratch the surface of their design potential. Join Ida Benedetto for a workshop that translates proven game design methods into actionable tools for crafting experiences with deeper participation and genuine agency.

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About the speaker:

Ida Benedetto is an experience director and strategist who creates high-stakes gatherings where people stretch beyond their known limits. Her work blends game design, experiential learning, and organizational psychology to shape transformative moments for organizations like BlackRock, IBM, and Google. Her research on transformative social experiences has been incorporated into coursework at Harvard and Carnegie Mellon, and her work has been featured in The New York Times, Fast Company, and The New Yorker. She teaches game design and thesis research at the School of Visual Arts’ Interaction Design Masters program.