Sheena has spent the past 15 years conceiving and delivering LBEs for both
original and established IP, integrated brand experiences with legacy and real-world
interventions that enhance the human experience.
She was co-creator and producer of award-winning, playable experiences ‘Time Run’ and ‘Sherlock: The Game is Now’, based on the BAFTA winning show, voted London’s Best New Tourism Business by Visit London and cited as ‘The Future of Entertainment’ by The Sunday Times.
Through YonderBeyond, she supports a diverse array of nascent companies, established brands, agencies, and cultural innovators. Roles range from Consultant and Creative Director to Experience Designer and Producer. Past collaborations and clients include The Magician’s Table, Rumble in the Jungle (Rematch), The Legitimate Peaky Blinders Festival, Money Heist: The London Experience (Bearded Kitten x Netflix x Fever), Sage & Jester, Bompas & Parr, INVNT, Disney, 160over90, Gingerline, Flavourology, and BRS Studios.
From cruise liners to crematoriums, misinformation to magic, Sheena’s practice spans a wide range of sectors and themes, guided by the belief that the most powerful creative breakthroughs happen when we embrace constraints, interconnected systems and audience-centric intention, to build the edges of the sandbox, then play toward possibility.