Escape rooms changed live entertainment, but where else can we go next?
This talk explores the philosophy that drove Phantom Peak: a belief that players shouldn’t just solve a mystery… they should belong to it. In this talk, Nick unpacks how and why he moved from linear rooms to living worlds, and why worldbuilding, not puzzle design, can be the most powerful storytelling tool of all.
Key Themes:
- From “what happens in the room” to “what happens in the world”
- Making narrative persistence real: how the story remembers you
- Emotional play: giving guests ownership of their experience
- How worldbuilding creates brand loyalty and return visits
- The bridge between escape rooms, theatre and theme parks
- Why the future of immersion lies in connection, not control
