Matthew is a creative advisor and maker of playable immersive experiences that transform how audiences engage with stories. As founder of Compass, Map & Key, he crafts interactive projects that seamlessly blend physical and digital worlds, creating memorable experiences where participants become active contributors to the narrative.
Drawing from leadership roles at Sony Music, Universal Music, Last.fm, Audio Network, and Samsung, Matthew has pioneered audience-centric experiences that break traditional media boundaries. His R&D collaborations with the BBC and Aardman Studios, along with commercial projects for music and performance clients, have consistently pushed the envelope on what’s possible when creativity meets emerging technology. His work spans from intimate interactive installations to large-scale experiential campaigns.
Matthew advises media and AI startups on designing playable experiences and developing creative tools that empower both creators and audiences. His expertise lies in translating complex technologies into intuitive, engaging interactions that delight and confound the curious.