Sam Wai is the founder of Immersif, providing specialist accounting and mentorship to help immersive businesses earn more. With over a decade of entrepreneurial experience, including building and selling his own escape room business, he knows the real challenges creatives face in turning passion into profit.

He loves to collaborate with those who have a unique vision, love what they do, and put customer experience first. Sam works with immersive experiences, escape rooms, suppliers, and freelancers, offering practical advice on pricing, profitability, and financial clarity.