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Laura Hess attended more than 500 experiences in 5 years. The result is her REMARKABLE framework, a new methodology for evaluating ROX (Return on Experience). Her rubric captures a comprehensive array of audience engagement and emotional affinity; it fills in gaps from traditional evaluation metrics. In her session, Laura outlines the evolution, application, and value of the rubric. Using production case studies from her 2025 report, she offers key insights for crafting intentional, resonant experiences.
REMARKABLE: How 500 Experiences Created a New ROX Framework
Laura Hess
Reuleaux
Laura Hess is an experience strategist for interactive and immersive mediums. Past projects include brand activations, experiential marketing, participatory theatre, film, VR, installation art, and themed entertainment.
Drawing from her interdisciplinary background, she specializes in creative strategy and concept development across new and traditional formats, delivering meaningful solutions for independent and global media companies.
In 2021, she founded Reuleaux, an experiential consultancy. She’s also a founding member and advisor for the World Experience Organization, as well as No Proscenium’s arts editor.
After completing a Master of Science in Leadership for Creative Enterprises at Northwestern University, she has no plans for another degree with a longer title.