How you design and plan for an immersive LBE determines how it performs—financially and experientially. This session shows how early creative choices ripple through capacity, attendance, staffing, capex/opex, pricing power, dwell time, satisfaction and repeat visitation. We’ll map “success” from each stakeholder’s POV (guest, operator, investor, IP/creative, landlord/city), unpack where visions clash, and share a practical checklist for concept, design, and pre-opening decisions that protect the P&L without dulling the magic.
Creative Economics: Financial Impacts of Creative Planning Decisions

Natalia Bakhlina
Leisure Development Partners
Natalia Bakhlina is a partner at Leisure Development Partners (LDP), a specialised consulting practice focussed on the worldwide visitor attraction and leisure industry. Natalia has 20 years of consulting experience in real estate economics with an emphasis on stand-alone attractions and experiences, entertainment destinations and complex mixed-use developments including both urban and resort schemes. Natalia has worked on a wide range of assignments across Europe, North America, Asia, Africa and the Middle East, often as part of a multi-disciplinary team. Her work includes economic feasibility, due diligence and operational review, economic impact and leisure strategy for a wide variety of leisure asset types.