Articles, news, & research

Immersive theatre can be a mysterious scene to enter! But if you’re interested in getting involved, I can offer you some veteran’s advice to get you going. I’ve worked in immersive for about 8 years now, and done everything from large scale shows like Secret Cinema to corporate walkabout gigs

Riptide create immersive, interactive and digital experiences across many forms. Audiences are swept through the narratives, spaces and cities in which our performances occur.  Since 2014, Riptide have been making work which places the audience at the heart of the experience, combining innovative storytelling with digital technologies. These experiences may

Subscribe to the Podcast We’re joined by Sheena Patel and Mark Sarfo-Kantanka to discuss the nuts and bolts of scaling into commercial work – from managing budgets and finances to developing pitches, finding investors, exploring the international market and Obtaining IP.  Our Guests: Sheena Patel is an Experience Designer and Creative

Alternate reality games (ARGs) are the closest that creatives can get to acting in live performances without physically getting on a stage. ARGs span a surprisingly wide range of experiences, from months-long massively multiplayer games taking place across dozens of websites like The Beast to smaller experiences occurring on TikTok

Access All Areas have been making immersive performances with learning disabled and autistic (LDA) performers from our home in East London and nationally since 2013. Access All Areas are a company of 22 associate artists (LDA artists) who have all undergone a 2-year Performance Making diploma programme at the Royal

Subscribe to the podcast We’re joined by Polly Barker, Marie Klimis and Natasha Stanton to explore how organisations and individuals approach seeking funding, to create work in immersive contexts. From applying for public funds, through to the requirements of research bodies and third sector trusts and foundations – we get

There is no shortage of great ideas. The thing that counts though, is making them happen. This is what differentiates a “wantrepreneur” from a successful and stable business owner. And in these turbulent times, when funding seems incredibly hard to find, possibly the most important part of running an immersive

We’re joined by Katie Day, Arlo Howard and Chloe Mashiter – exploring how playability and gaming intersects in immersive contexts to offer a deep experience for audiences. We discuss how generating playable mechanics form part of the creative process, the importance of playtesting mechanics before experiences come to life and

Huddle 5 was our first huddle of 2024. Taking on board the feedback from previous huddles we setup a new informal format with a focus on networking and giving people time and space to meet new collaborators and partners. We also introduced a new ‘Ask the Community’ section – where

In the second part of our working with Venues theme, we explore the processes involved in setting up a space for immersive experiences – from business rates and running costs to grumpy neighbours. In this episode, Dr Joanna Bucknall chats with David Ralf, Tom Black and Joe Ball about programming

Putting on a show in a licensed venue is pretty straightforward with no legal stuff to worry about because the venue has sorted it all out for you. They should have all the relevant licences and permissions to put on events, and already be designed in such a way that

Joining a larp for the first time So, you’re an experienced live immersive experience professional, and you’ve heard that larps are similar to interactive theatre and wondered whether you should get involved with those as well. Larps (live action role-play events) have some important differences to interactive theatre, though there’s