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Making Immersive Experiences Work for Working Class Audiences

Eleanor Barrett has transformed some of the most stigmatised urban spaces into portals to alternate realities, from the Thamesmead estate to a Helsinki square associated with drug-related social problems. Her former company The Brick Box specialised in creating immersive, participatory events that consistently reached the audiences other cultural projects struggle to engage: people from low-income households, ethnically diverse communities, and…

April 27, 2026

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The placebo effect and immersive experiences

The placebo effect is a real and replicated clinical phenomenon in which patients are given a sugar pill containing no medication at all, yet their bodies respond as though that pill is real. I’ve always found this mindblowing enough, but only recently heard about the follow-up finding: a meaningful placebo

Brainstorms: A Great Gig In The Sky – Navigating music, art, science and commercial realities to create viable immersive experiences at scale

Led by Richard (Technical and Artistic Director) and Erica Warp (Director of Neuroscience for Brainstorms), this talk investigates music, art, science and commercial realities to create viable immersive experiences at scale. Brainstorms is an immersive experience exploring the brain’s response to music and featuring the work of Pink Floyd and

Richard Warp presents at the IEN Summit in October 2024.

Robyn Landau: Neuroaesthetics and Immersive Experience Design

“We’ve all had our own experiences here in this room about being in a room, going to an immersive experience, hearing a powerful piece of music and having that change how you feel and ultimately we look at what happens in your brain and your body when you’re going through