Articles, news, & research

The summer of 2025 heralds the birth of a new kind of immersive event, and it’s one that offers us unprecedented opportunities to step inside our favourite films. Last month, The Matrix premiered at COSM in Los Angeles in an entirely new format. COSM is a kind of big screen

Join Creative Director Ivan Carić and performer Emily Carding as they share the challenges and lessons from running a 24-hour interactive experience set in the eerie world of horror and weird fiction. Discover how they blended immersive theatre, deconstructed storytelling, puzzles, and hospitality within the atmospheric setting of a 17th-century

Sami Hamid from Glitch Studios pulls back the curtain and reveals how wearable XR headsets can be implemented into live staged theatre performances, bringing virtual characters and set pieces to life alongside real actors. This talk touches upon the technical implementation of AR, how it works with your AV setup,

Join Ollie Jones (Co-Founder of SWAMP) and James Seager (Creative Director of Les Enfants Terribles) to learn more about their journey from entertainment providers to established brand collaborators as they share how they made a meaningful transition, what they wish they had known in the early days and the benefits,

Les Seddon-Brown (CEO and Producer of Rematch) takes us through the makings of this unique show and how they were able to engage a higher-than-average attendance by first time Immersive goers of all ages and members of the global majority and dive into how the show resonated with a broad

Joe Strickland (Digital Producer, DaDaFest), Laura Wilkinson (Producer, Ben Fredericks [Collaborations]), Thomas Florence (Artistic Director, But Why? Theatre) and Ben Fredericks (Writer and Director, Ben Fredericks [Collaborations]) discuss how the immersive sector can avoid disabling those audiences in the all too familiar ways they have been disabled by other forms

CULTVR Lab has emerged as Europe’s first immersive cross-disciplinary space, focusing on digital arts, XR live performance, and fulldome cinema with Matt Wright (Artistic Director) and Janire Najera (Managing Director) at the helm. This session explores the complexities of producing and touring Shared Reality content that blends virtual and physical

Join Coney’s Tassos Stevens (director) and Matthew Hawn (commissioner), as they discuss “Evergreen,” a sprawling three-month adventure inspired by Matthew’s wife Molly’s love of children’s literature and the couple’s 20th wedding anniversary. After captivating 40,000 people with “The Golden Key” in Autumn 2023, legendary theatre company Coney embarked on a

“Immersive theatre is a playground for audiences and characters to connect” – this is the philosophy behind Rebecca Brower and Tom Maller, the creative minds of “Peaky Blinders: The Rise.” They take us from the conception to the execution of staging, design, and interactive storytelling, which immerses the audience in

“We create work with the people of a place to make sure those experiences are unique. We rarely come with an idea. We come to a place, meet its people, and then we co-create the work together. Co-creation is really at the heart of everything we do.” In this talk

“This is like stepping into a movie where you are at the centre of the plot. We recreated London in 1605. You learn spy tricks, you learn code, you run through corridors…and you affect the outcome of that story. So it really is you at the centre of the Gunpowder

What is immersive and interactive theatre? Immersive and interactive theatre is a kind of theatrical performance where the traditional physical, psychological or narrative boundaries between performers and audience members are blurred or entirely dissolved.  In this type of theatre, audience members are not passive observers but active participants in the