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Making Immersive Experiences Work for Working Class Audiences

Eleanor Barrett has transformed some of the most stigmatised urban spaces into portals to alternate realities, from the Thamesmead estate to a Helsinki square associated with drug-related social problems.  Her former company The Brick Box specialised in creating immersive, participatory events that consistently reached the audiences other cultural projects struggle to engage: people from low-income households, ethnically diverse communities, and…

April 27, 2026
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Immersive Arts Fund Completes Second and Final Funding Round

The Immersive Arts programme has announced the recipients of its second and final round of funding applications, marking a significant milestone for artists working with immersive technologies. Over £2 million has been allocated to 142 artist-led projects across the UK in this latest round, bringing the total number of artists

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The placebo effect and immersive experiences

The placebo effect is a real and replicated clinical phenomenon in which patients are given a sugar pill containing no medication at all, yet their bodies respond as though that pill is real.  I’ve always found this mindblowing enough, but only recently heard about the follow-up finding: a meaningful placebo

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