Articles, news, & research

Making Immersive Experiences Work for Working Class Audiences

Eleanor Barrett has transformed some of the most stigmatised urban spaces into portals to alternate realities, from the Thamesmead estate to a Helsinki square associated with drug-related social problems.  Her former company The Brick Box specialised in creating immersive, participatory events that consistently reached the audiences other cultural projects struggle to engage: people from low-income households, ethnically diverse communities, and…

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Mama Bazooka: The Dome, interview with Sarah Dodd

Eric Spring in ‘t Veld, the CEO and creative director of Mama Bazooka, is interviewed by Sarah Dodd (Co-Founder, Escape Room Industry Conference), one of the world’s most renowned escape enthusiasts. In this interview, Eric will share his insights on escape room design, the journey of creating The Dome, and

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Photos of presentation at Immersive Experience Network Summit 24

Episodic Storytelling – Panel Discussion Hosted by ERIC

Join Lukas Rauscher (Crime Runners), Dan Wiseman (The Detective Society), Bob & Nikki Kimber (Hysteria Escape Rooms), and Andrew Preble (Escape My Room) as they explore the advantages of episodic storytelling and how each approaches it differently. The panel will discuss why they choose this format, how it fosters player

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Photos of presentation at Immersive Experience Network Summit 24

Chris Lattner: Creating Ghosts – Escape Room Design

“First you need the story, what you want to tell, and then choose the appropriate method or format to tell that story.” Pulling on academic articles by Dai-In Danny Han and Wim Strijbosch, Chris Lattner (The Room Laboratories) talks through the elements that make an escape room fully immersive including

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Photo of Chris Lattner speaking at the Live Immersive Design Symposium in October 2023

Escape Rooms

What is an escape room? An escape room is an interactive group challenge in which all players are locked in a room, or multiple rooms, and need to work together to get out within a set amount of time.  While virtual escape rooms do exist, live immersive escape rooms are

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