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Making Immersive Experiences Work for Working Class Audiences

Eleanor Barrett has transformed some of the most stigmatised urban spaces into portals to alternate realities, from the Thamesmead estate to a Helsinki square associated with drug-related social problems.  Her former company The Brick Box specialised in creating immersive, participatory events that consistently reached the audiences other cultural projects struggle to engage: people from low-income households, ethnically diverse communities, and…

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Tassos Stevens and Matthew Hawn: Romancing the Book, the story of “Evergreen”

Join Coney’s Tassos Stevens (director) and Matthew Hawn (commissioner), as they discuss “Evergreen,” a sprawling three-month adventure inspired by Matthew’s wife Molly’s love of children’s literature and the couple’s 20th wedding anniversary. After captivating 40,000 people with “The Golden Key” in Autumn 2023, legendary theatre company Coney embarked on a

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Panellists discuss an immersive experience at the IEN Summit

Building ARGs and interactive digital stories

“We’re wired as humans for narrative, we make sense of the world through narrative. But we learn through play, we’ve learned through mistakes, to be honest, right? It’s the place you can mess up. So when you have a narrative and play, and then you add location to it, be

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Matt Hawn discussed ARGs at the Live Immersive Design Symposium

Spotlight On: Alternate Reality Games

Alternate reality games (ARGs) are the closest that creatives can get to acting in live performances without physically getting on a stage. ARGs span a surprisingly wide range of experiences, from months-long massively multiplayer games taking place across dozens of websites like The Beast to smaller experiences occurring on TikTok

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Alternate Reality Games

What are ARGs? Alternate Reality Games (ARGs) are interactive networked narratives that use the real world as a platform, often involving multiple types of media and game elements to tell a story that may be affected by the players.  Transmedia storytelling, closely related to ARGs and arguably a key element

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